Launch of Nova Scotia Loyal
Nova Scotia Loyal launched today, July 23, at the Sobeys at the Fundy Trail Mall in Truro. The economic development program will share the stories of the growers, harvesters, crafters and manufacturers behind local products and create a steady, loyal demand so that local businesses can grow and thrive here at home.
The program includes two new consumer loyalty retail partnerships, an enhanced government procurement policy, branding to showcase local products and incentives for Nova Scotians to buy local. See the news release at: https://news.novascotia.ca/en/2024/07/23/government-launches-nova-scotia-loyal
David Ernst of Terra Beata Cranberries speaks with Agriculture Minister Greg Morrow (left), Economic Development Minister Susan Corkum-Greek and Service Nova Scotia Minister Colton LeBlanc outside Nova Scotia Loyal booths set up in the Sobeys parking lot at the Fundy Trail Mall in Truro today, July 23. (Communications Nova Scotia)
David Ernst and his son John speak with customers at the Nova Scotia Loyal booths. (Communications Nova Scotia)
From left, Jana Sobey, Senior Vice-President of Fresh Merchandising, Sobeys Inc.; Agriculture Minister Greg Morrow; Economic Development Minister Susan Corkum-Greek; Service Nova Scotia Minister Colton LeBlanc; Jake Mahoney, owner of The Halifax Honey Co.; and David Ernst, President, Terra Beata Cranberries. (Communications Nova Scotia)