Investment in Nova Scotia Artists

Nova Scotian musicians will be performing for more than just fans during Nova Scotia Music Week, Nov. 8-11 in Liverpool. More than 40 international music buyers will be in this year’s crowd.

The province announced a contribution of $38,400 today, Sept. 4, that will go towards Nova Scotia Music Week. The contribution will help showcase Nova Scotia's musicians and culture to music buyers from Germany, the United Kingdom, the United States and Canada.

"This is an investment in our artists. By bringing international buyers to the province, these agents not only get to see and hear live performances by our talented musicians, they also get to experience a vibrant part our culture, right here in Liverpool," said Leonard Preyra, Minister of Communities, Culture and Heritage.

"This kind of innovative initiative will allow us to become better known and more competitive globally, an important pillar of jobsHere, the plan to grow our economy."

Nova Scotia's culture sector has an economic impact of almost $1.2 billion with 28,000 jobs directly or indirectly related to cultural activities.

"By investing in this sector, we realize the tremendous value of our artists to Nova Scotia," said Mr. Preyra. "It is a key driver of the creative economy that is shaping the future here at home and around the world."

"The support from the province allows us to work on exporting our music and growing new markets for our musicians," said Scott Long, executive director of Music Nova Scotia.

Nova Scotia Music Week features 80 acts from across the province.