News release

Top Analyst to Discuss Fall Lobster Industry In Nova Scotia

Those wondering about the outlook for this fall's lobster market, should have a clearer picture after a discussion by one of the leading experts in the field.

John Sackton, a world-respected seafood analyst, will discuss what the lobster industry can expect for the fall season in a presentation in Yarmouth on Wednesday, Oct. 13. He will talk about the challenges the market is facing with the economic conditions in Europe and the United States, and how that will impact to coming season.

"With the province's biggest lobster season just around the corner, Mr. Sackton should provide industry members valuable information they can use," said Sterling Belliveau, Minister of Fisheries and Agriculture. "He will discuss how our product competes around the globe and identify long-term opportunities and potential new markets.

"The lobster industry is a significant economic driver in many rural Nova Scotia communities that creates good jobs and grows the economy."

Mr. Sackton, the president of Seafood.com and publisher of Seafood.com News, will hold the Oct. 13 discussion from 9 a.m. to 11 a.m., at Yarmouth Wesleyan Church, 70 Haley Rd. The free presentation will also explore increasing demand for processed lobster products and how lobster stacks with other high-value proteins.

Mr. Sackton has providing market information and analysis of the lobster, snow crab and northern shrimp markets in Atlantic Canada for the past 12 years. He serves clients from Canada, U.S., Europe, South America, Russia and China, and the Seafood.com website is the most visited seafood industry website in North America.

The presentation is sponsored by the Department of Fisheries and Aquaculture and the Atlantic Lobster Council of Canada. A Nova Scotia Lobster promotion presentation will follow.

For more information, phone 902-424-8611 or go to www.gov.ns.ca/fish/mbd/ .