Tall Ships Leave Economic Impact in Wake

Tall Ships Nova Scotia Festival 2007 generated $27.5 million in economic benefits for the province, according to a recent economic analysis.

"Tall Ship events create a significant economic impact for the province, which benefits all Nova Scotians," said Economic Development Minister Angus MacIsaac. "Tall Ships is a great provincial event, and every port offers a different experience for Nova Scotians and their families."

Waterfront Development Corporation Limited (WDCL), a provincial Crown corporation, produced the family-friendly, waterfront event that was hosted in Halifax, Lunenburg, Shelburne, Yarmouth, Port Hawkesbury, Louisbourg, Sydney and Pictou, over 10 days in the summer. More than 600,000 people visited the ships during the festival, with more than 60,000 people from outside the province participating.

"The Tall Ships festival embodies Nova Scotia's rich marine heritage and offers unique experiences that make visitors feel connected to our province," said Bill Dooks, Minister of Tourism, Culture and Heritage. "It's one of many events that contribute significantly to the province's economy and helps our tourism operators continue to grow their businesses."

An independent survey conducted at each port showed that 98 per cent of the people who attended Tall Ships events were satisfied.

"WDCL is pleased to create signature events for waterfronts across the province, through the Tall Ships Nova Scotia festival," said Eric Thomson, chair, Waterfront Development Corporation. "Each experience is as unique as each ship, its captain and crew."

Funding from all three levels of government, corporate sponsors and the sale of boarding passes, merchandise and entertainment tickets each cover about one-third of the cost of the event.

The shared funding is possible because of the economic benefits to Nova Scotians, a solid return on government investment and the opportunity for exposure to a large audience for sponsors.