News release

Mission Accomplished

The four-day trade mission to Los Angeles has ended on a successful note.

The mission, led by Premier John Hamm, included representatives of 29 companies in the film, television, music, visual arts, culture and life-sciences sectors. The mission generated a great deal of awareness and has already resulted in sales for some participants.

"Nova Scotia was represented well," said Premier Hamm. "The response we received, the appreciation for our talented artists and the genuine interest in the province was extremely encouraging."

More than 300 guests gathered Thursday at the official residence of Consul-General Colin Robertson, where East Coast Music Award winner John Gracie sang the national anthem to help celebrate Canada's 137th birthday.

Premier Hamm thanked Mr. Robertson and presented a vase crafted by Stephanie Rozene, a graduate of the Nova Scotia College of Art and Design, as a gesture of appreciation for the hospitality provided to the Nova Scotia mission.

A special presentation was also provided to award-winning director Dan Petrie Sr. With more than 70 film and television productions to his credit, the Glace Bay native was lauded by Premier Hamm for his impressive body of work. As a symbol of the respect and admiration Mr. Petrie has earned from the industry and his home province, he was presented with a gift of Nova Scotian crystal.

The mission's efforts have resulted in sales for sculptor Peter Bustin. During his exhibition at the del Mano Gallery in Los Angeles, Peter sold one of his pieces, entitled The Girl in the Chair. Interest was also generated in several of his other works and promising contacts were made on several fronts for other participants.

"The more awareness we create, the more sales we generate," said Premier Hamm. "I'm proud to have been a part of this mission; we're telling Nova Scotia's story on the global stage and it's getting rave reviews."

Premier Hamm also acknowledged with thanks the work of the staff who put the mission together -- particularly Ava Czapalay of the Office of Economic Development.