Rums of the World Featured
The Nova Scotia Liquor Corporation is proud to introduce Rums of the World, a new marketing concept that offers premium rums from the key rum markets around the world.
The Rums of the World concept is in the first year of a two-year plan to equip liquor stores with Rum Shop displays. By the end of April, 51 stores will offer these merchandising units.
At the Rum Shop displays, Nova Scotians will be able to find rums from many South American countries, the Caribbean and such far- flung places as Australia, the Philippines and India. Brands include Barbancourt, Cruzan, Ron Zacapa and more.
"The new rums will certainly add interest, flavour and complexity to our rum selection," said John Strickey, NSLC vice president of merchandising and marketing.
To complement the Rum Shop and to introduce Nova Scotia rum drinkers to additional premium rums, the Nova Scotia Liquor Corporation and Casino Nova Scotia will present Nova Scotia's first rum festival on May 8 from 7 to 10 p.m. at the Casino Nova Scotia's Schooner Showroom. Visitors are invited to discover today's world of rum -- from rare blends and the finest of premium brands, to the fanciful flavours that are now becoming popular. Tickets are $45 and must be purchased in advance. Those who attend must be 19 years of age or older.
People who attend the festival will have an opportunity to meet Joy Spence, the first woman to break into the male-dominated world of spirits distillation and become the chief blender at Appleton Estate, Jamaica.
In addition to holding a blending seminar prior to the festival, Ms. Spence will bring a special bottle of the extremely rare Appleton Estate 40-year-old single cask rum. The estimated value of the bottle of rare, 40-year old rum is as high as $50,000. It has been received by the Guinness Book of World Records for consideration as the world's oldest and most expensive rum.
Ms. Spence holds an honours bachelor of science degree in chemistry from the University of the West Indies and an honours masters degree in chemistry from Loughborough University of Technology in England.
Liquor sales in Nova Scotia exceed $410 million a year, $61 million of that comes from the sale of rum.