Nova Scotia Launches Winter Tourism Campaign
On the heels of the fall advertising campaign, Nova Scotia is launching Phase 1 of its 2001-02 winter advertising campaign. The campaign is part of the province's winter marketing activities.
"This advertising campaign is just one example of the many strides we are making to turn this province into a world-class four-season destination," said Rodney MacDonald, Minister of Tourism and Culture. "In order to realize Nova Scotia's tourism potential, we need to focus on all seasons, not just the summer."
The winter ad campaign includes the production of two publications in partnership with Saltscapes Magazine and 55 industry partners.
Great Inns and Outings is the first of the two publications. It contains 60 winter vacation offers for visitors and numerous great ideas for a winter holiday in Nova Scotia. A total of 100,000 copies of the publication have been produced, with 40,000 copies set to be inserted in the November/December issue of Saltscapes. Another 40,000 copies will be mailed to Club Sobeys members, while the remaining 20,000 copies will be distributed to households in Maritime Canada.
Interested travellers should call Check In at 1-800-565-0000 or visit www.novascotia.com to receive a free Winter Flurry of Activities Kit. The kit includes Nova Scotia's Winter Guide, Taste of Nova Scotia's Winter Dining Experiences, Halifax's Entertainment Season Guide and the September-December issue of Museum News.
"Every initiative we undertake follows our tourism marketing strategy," says Paul Stackhouse, chair of the Tourism Partnership Council. "Great Inns and Outings is no exception. It continues Nova Scotia's tourism strategy of building year-round tourism."
Mr. Stackhouse also noted that tourism in Nova Scotia becoming a year-round industry that influences the economy across the province.
"We're all working together to increase year-round visitation and spending," he said. "From government to operators and entrepreneurs to associations, the entire province is partnering and coming together with common goals to grow the industry for the benefit of all Nova Scotians."
The province is also unveiling a new integrated tourism plan for 2002 at the annual Tourism Conference and Trade Show from Nov. 3 to Nov. 6 at the Westin Nova Scotian, 1181 Hollis St., Halifax. The plan is yet another example of industry efforts coming together with a common focus on growing the industry.
Nova Scotia's billion-dollar-plus tourism industry translates into jobs for more than 34,000 Nova Scotians. Tourism is also a significant export industry, with more than half of the money generated coming from outside the province.