Province Approves New Sign Policy

The Nova Scotia government has approved new sign regulations that will protect the province's scenic beauty, make roads and highways safer and improve directions to local businesses.

New highway sign legislation was proclaimed in May after years of consultation with the public and businesses. The regulations, which provide details about sign size and placement, took effect July 15.

"This made-in-Nova Scotia policy protects the rights of businesses to advertise and the scenic beauty of our province," said Ron Russell, Minister of Transportation and Public Works. "This policy offers travellers the information they need in a clear and concise way while removing the clutter along our highways."

The new policy allows for business logo signs on controlled access highways and unique advertising signs and standardized directional signs on secondary highways and local roads.

"These new regulations are providing Nova Scotia businesses with new opportunities to market and promote their products and services," said Rodney MacDonald, Minister of Tourism and Culture. "Our approach will strengthen our competitive position as a touring destination."

Changes to non-conforming signs will be phased in gradually with an expected grace period of one to five years depending on the sign.

"We are very pleased with the work that has been done and see this as a very good beginning," said Karl Webb, president of the Tourism Industry Association of Nova Scotia. "I think people will see ongoing benefits over time."

Signs not affected include the following:

• on-premise business signs
• signs for service clubs and boards of trade
• scenic travelway signs (Sunrise Trail, Marine Drive, etc.)
• Adopt-a-Highway signs
• signs on municipal roads

The previous rules on highway advertising signs date back to the 1960s. Since this time, there has been a proliferation of advertising signs along Nova Scotia highways, and with it a steady increase in complaints from visitors and residents alike. In response, the province undertook a review of its sign policy beginning in 1998, and consulted with hundreds of Nova Scotia businesses, community groups and individuals.

An industry-community-government committee is also being established to provide advice, interpretation and recommendations on implementation of the new regulations.

Sign owners are asked to register at their local area office of the Department of Transportation and Public Works by Nov. 1.

For more information, go to the department's local area office or visit the website at www.gov.ns.ca/tran/projects/signage.stm or telephone toll-free at 1-866-275-8148.