Make Nova Scotia Your Top Spring Destination

Nova Scotia aims to capture Atlantic Canada with its dynamic 2001 spring advertising and promotional campaign.

The new campaign includes television advertising, direct mail and a spring section on Nova Scotia’s Web site, explorens.com to promote travel to the province.

"We are working to make the spring campaign an exceptional contributor to our year-round marketing strategy," said Rodney MacDonald, Minister of Tourism and Culture. "The campaign draws attention to the many activities Nova Scotia has to offer visitors at this time of year."

These marketing activities are all part of the long-term strategy for year-round tourism developed by the Nova Scotia Tourism Partnership Council, a joint industry-government team that leads provincial marketing and tourism development initiatives.

"The 2001 Spring campaign builds on a successful program launched this time last year," said council chair Paul Stackhouse, general manager of the Holiday Inn Harbourview.

"It’s part of our annual Atlantic Canadian marketing campaign,” he said. “This market is critical to Nova Scotia, with Atlantic Canadians representing over 50 per cent of the non-resident visitation to the province."

Television ads will run until the end of May over Atlantic Canadian networks, while the direct-mail program targets over 300,000 households in the region.

People calling in response to the ads will receive a Spring Vacation Kit, which includes the 2001 Doers and Dreamers Guide, the Golf Guide, the Guide for Nature and Outdoor Lovers, a Nova Scotia Museum brochure, and a Festivals and Events Guide.

Packages are available by calling 1-800-565-0000 and asking for Operator Number 105.

Nova Scotia’s tourism revenues are estimated at $1.25 billion, which translates into jobs for some 35,000 Nova Scotians. Tourism is also a significant export industry, with more than half of the money generated coming from outside the province.