Initiatives Help Museums Ensure Sustainability -- Lunenburg

Community museums throughout Nova Scotia are working on new projects that will help them generate revenues to ensure their long-term sustainability.

The projects are being funded through a strategic development initiative launched by the Department of Tourism and Culture last year. The initiative was budgeted $100,000 for the 2000-01 fiscal year and another $100,000 for fiscal 2001-02.

Thirteen heritage organizations received direct financial support in last year’s program. Projects under way include a provincial guide to genealogical resources, a "heritage in the schools" program, tour packages for heritage attractions, a collaborative acquisition strategy for museum and archival activity, and a promotional brochure linking museums.

The intent of the program is to encourage community museums to partner with other organizations -- such as the private sector, not-for-profit groups and municipal governments -- to build relationships for sustainable economic development in rural Nova Scotia. More than 40 museums and archives are participating in various projects funded through the program.

"We are pleased to lend our support to projects that are contributing to the viability of rural Nova Scotian communities through the preservation of our rich heritage," said Rodney MacDonald, Minister of Tourism and Culture.

"Our community museums add tremendously to the quality of life in our communities," he said. "They also generate employment in rural regions and help ensure that residents and visitors alike can experience our rich cultural roots."

The Council of Nova Scotia Archives will develop a comprehensive guide to genealogical resources in Nova Scotia that will improve service to the general public, especially genealogists, tourists and other heritage researchers.

The Federation of Nova Scotian Heritage proposes a series of workshops across the province to help museum board members develop fund raising plans for their museums, which the federation calls critical to their success.

The Lunenburg County Historical Society is developing a business plan, including a marketing plan with strategies that will produce a stream of revenue from year to year.

"The society is excited about developing a plan that will take us forward and help create an experience to give visitors a glimpse of our history," said society president Jean Gaudet.

Rural museums currently receiving funding from the province''s Community Museum Assistance Program (CMAP) would be eligible to apply for funding under the new program. Archives, heritage groups or associations, and community organizations working in partnership with CMAP museums are also eligible.

When developing project ideas for their museums, applicants are encouraged to consider key areas identified by the fund’s planners. These critical areas, in order of priority, include:

• developing and expanding retail operations to encourage the sale of arts and crafts made in Nova Scotia and to increase museum income;

• helping museums develop new revenue sources to increase community financial support;

• improving leadership and programming skills of museum boards and workers through training in areas such as: fund-raising, tourist-market readiness, strategic planning/developing business plans, program evaluation and marketing studies;

• developing new audiences to expand the museum''s service base;

• increasing co-operation between the museum and the community.

For more information, contact: Paul Collins, Curator, Community Museum Assistance Program, Department of Tourism and Culture, 1747 Summer St., Halifax, N.S. B3H 3A6; telephone 902-424-6466; fax: 902-424-0560; e-mail: <[email protected].>