New Sign Regulations Proposed

New regulations are being proposed to govern advertising signs on Nova Scotia highways.

A business logo program and a new traveller-friendly directional signage program are part of a proposal announced today by Ron Russell, Minister of Transportation and Public Works.

"We've had input from people across Nova Scotia and this proposal for highway signs strikes a balance and reflects their input," said Mr. Russell. "The basic philosophy behind the new rules is to offer travellers the information they need in a clear, concise fashion while providing opportunities for local business to advertise on our highways."

Following public consultations 18 months ago, a government- industry committee was established to consider the input received and to develop the new sign policy. As the final stage in its consultation process, the committee is asking for public comment on the proposals before a final recommendation is taken to government.

The business community and tourism industry are backing these efforts.

"Our organization commends the province for bringing these regulations to the public for their comment," said Peter O'Brien, vice-president of Canadian Federation of Independent Business, Atlantic Region. "This is an opportunity for people to help finalize this important policy."

The Tourism Industry Association of Nova Scotia (TIANS) is also supportive of the approach to solicit feedback.

"TIANS is pleased that Nova Scotia is moving to resolve the long- standing sign issue," said Eric Mullen, president of the tourism industry association. "Our tourism industry recognizes improvements to our highway sign rules will help direct travellers to tourism-oriented businesses and services while preserving the natural and scenic qualities of our provincial highways."

The draft regulations are being mailed to hundreds of Nova Scotians who participated in the public consultations. The regulations are available on the Department of Transportation and Public Works' website at www.gov.ns.ca/tran/.

Copies can also be obtained by contacting Judy Sadler at 902-424- 4268, by fax at 902-424-0571, or by e-mailing [email protected], or mailing the Infrastructure Management Division, Nova Scotia Transportation and Public Works, P.O. Box 186, Halifax, N.S., B3J 2N2.